Meta Ads Case Study
Luxury Interior Design and Remodeling Business Launches with $105k Revenue in 2 months.
117
Leads Generated
10x
ROAS on Adspend
50%
Increase in Lead Quality
Context
A boutique luxury interior design studio had just spun off from larger firms, armed with a fresh brand but little standalone reputation.
They aimed to attract ultra-affluent homeowners ready to invest in bespoke remodels.
Goal: Drive qualified Meta-Ads leads in Month 1 to build a high-value pipeline.
Challenge
With a brand-new name and no past solo portfolio, the studio needed to leapfrog credibility hurdles.
They had to convince top 1% earners to trust a fledgling business
AND do it fast.
The plan hinged on three pillars:
Execution
From launch day, the campaign leaned into real project visuals—marble veining, plush textures, soft natural light.
We targeted the interests of HNWIs in the city through our research and layering with premium interiors and design publications.
We tested 3 angles of services with 6-8 creatives each.
- New Home Interior Design
- Room Specific Interior Remodeling like Kitchens, Living Room.
- Productized Services like “Build a Swimming Pool”
Instant Forms started yielding first leads by Day 8.
In Week 3, we tightened filters—raising Cost Per Lead by 25% but elevating lead quality by 50%. Since, the client has a dedicated customer experience team, we could get the feedback on lead quality very quickly.
Results
By two months:
- 117 leads captured (vs. 0 baseline)
- 12 in-office visits
- 2 signed high-ticket projects for total $80,000 revenue
- $25,000 locked via a price-lock incentive
- 10× ROAS (excluding pipeline)