Meta Ads Case Study
Newborn Photography Studio Landed Its First 5 Clients in Just 2 Months amidst High Competition
5
Booked Sessions
4x
Return on Adspend
40
Leads Per Month
Context
In a competitive tier 1 city, a new baby photography business needed proof their intimate, natural newborn sessions could sell.
She wanted a fast track to filling her calendar without draining her budget.
Our mission?
Validate Meta ads as a reliable lead engine, deliver paid bookings, and show a clear path to profitability—all within two months.
Challenge
With zero prior ad success and a sea of studio-heavy competitors, standing out was tough!
The core obstacle?
Generic portfolios and broad messaging would have easily failed to convince budget-conscious yet quality seeking parents. (We found a lot of failed ads by competitors in our research)
Hence, our Goal:
Craft an offer and message sharp enough to grab attention on crowded FB and Instagram feeds, while ensuring leads matched the premium positioning and price points.
Strategy
We flipped the script following 2025 Meta Ads Algo:
Instead of trying to overengineer the target audience, we let our creative team take the lead.
Our copy and ad creatives communicated:
Intimate shoots in parents’ homes, No harsh lights, Genuine candid moments.
We reverse-engineered top-performing Meta ads in this space to mine best ideas on offers, visuals, and copy hooks.
Armed with those insights, we worked with the business to create clear service tiers, refined branding, and mapped a mobile-first ad-to-page funnel.
Execution
Offer & Packaging
- Developed three tiered packages with transparent pricing, branded delivery galleries, and gentle upsells (albums, prints).
- Designed a thank-you note template to boost perceived value.
Landing Page
- Mobile-optimized wireframe with a strong emotional headline, social proof, service breakdown, and a one-click lead form.
- Focused visuals on candid newborn moments to align expectations.
- A dedicated section explaining “What not to expect”
Meta Lead Ads
- Ran lead ads on Facebook & Instagram targeting new parents, maternity groups, and parenting behaviors.
- Tested 10 creative variations based on competitor best practices.
- Optimized thrice weekly for first 3 weeks then once in a week.
- Took updates of lead quality daily.
Results
By month two we hit 5 paid sessions and delivered 4× ROAS.
Our refined targeting boosted lead quality by 20%,
cutting out tire-kickers and driving 3–4 qualified inquiries per day.
Client says: “Within weeks, I had real inquiries from parents who loved my style.”